Bluebullfrogs:Case Study

The Client (at time of design):

A PowerSeller of equipment for gymnastics, preschools and daycares.

Their Template:

To keep consistent with the identity they had already created we continued to use the image of the bullfrog and royal blue as the dominant color. We added similar shades of blue, several patterns, drop shadows and bevels to make their auctions appeal to their youth-oriented market and pop off the screen.

Bluebullfrogs:Logo Design

Challenge:

Since they sell equipment for active children and gymnasts it seemed only appropriate that the logo had some movement to it.

Solution:

We used the image of a bullfrog to illustrate their name and animated it to take one long leap landing next to the store name. This movement makes quite an impact without distracting or annoying the buyer.

Bluebullfrogs:Store Links

Challenge:

To create 5 links that would get buyers into their store.

Solution:

We used the bullfrog graphic and kept the style consistent with the other graphics because it is easiest for the mind to gather information through repetition.We also gave them a rollover state to make it obvious that these categories were links.