Heartbeat Records:Case Study

The Client (at time of design):

Heartbeat Records specialized in all different types of musical styles on 45rpm records.

Their Template:

A truly custom jukebox template to showcase their record "collection".

Heartbeat Records:Logo Design

Challenge:

Heartbeat needed a special style logo to go with the music/record theme of their store.

Solution:

We designed a logo with a font that is reminiscent of record labels from the '50s and '60s, and animated it slightly with a "heartbeat". It is distinctive, professional and definitive.

Heartbeat Records:Store Links

Challenge:

To create eBay Store links that would highlight Heartbeat's numerous store categories while not becoming overwhelming.

Solution:

Since the template itself became a jukebox, it was obvious that the store categories would work best as the selection panel of the jukebox. That made it possible to include almost 20 store categories in less than a few inches of screen real estate.