the Online Seller newsletter Brought to you by Auctiva
Vol. 2, Issue 12
In This Issue:
  • Elms: 5 Mistakes That Could Cost You Money
  • Prince: Forced to Offer Free Shipping?
  • Schepp: Focus on Squidoo for eBay Success
  • Go Viral for Maximum Exposure
  • Unique eBay Auctions
  • Half of Online Shoppers Ditch Carts
  • eBay Introduces Multi-Variation Listings
  • USPS May Cut 150 Facilities
  • Ask the CEO: Get Answers to Your Questions
  • Auctiva User Profile: Precious Real Estate
  • Feedback Forum

Features

Janelle Elms Marketing Spot

5 Mistakes That Could Cost You Money
To ensure 5-star customer satisfaction, think like a buyer.
by Janelle Elms
If you're going to treat eBay like a garage sale, don't be surprised if you receive garage sale prices.

Your eBay Detailed Seller Ratings (DSRs) are directly tied to the potential of increasing your profits through PowerSeller rebates and increased security and confidence from buyers. There are five main areas on eBay that, without the proper attention, could cost you money instead of increasing your bottom line. Read story.

Forced to Offer Free Shipping?
Here's why you needn't worry.
by Dennis L. Prince

Focus on Squidoo for eBay Success
Use this free site to drive traffic to your listings and earn a little extra cash.
by Brad and Debra Schepp

Go Viral for Maximum Exposure
Social-networking sites could help drive traffic to your store.

View more Articles.

Inventory Management. Make well-informed buying and listing decisions. Auctiva's inventory management tools allow sellers to accurately track inventory, automatically relist items and identify top sellers and those with the best returns. To learn more about managing your inventory with Auctiva, click here.

Unique eBay Auctions

unique item Marketing Spot

Gone Too Soon
M-Jay has left the building. But according to this seller, HIStory lives on in this cheese puff, which appears to be performing The Gloved One's trademark move, the moon walk. It may not be the most authentic memento of the King of Pop, but it's sure to be the most unique. Check out how many bidders seem to agree.

unique item

Fred Flintstone Calling
This quarry nugget looks like a Stone Age prototype of the modern cell phone. We always knew our friends from Bedrock were more technologically advanced than they appeared. Maybe they learned a thing or two from the Great Gazoo.

unique item

Tattoo You
Need to keep track of important appointments, your grocery list and those miscellaneous honey-dos? Forget about using sticky notes and handheld computers. Those methods aren't reliable—they either get misplaced or you forget to look at them. You always end up writing stuff on your hand anyway. So why not tattoo those to-dos on there? Barring some horrific accident, you'll never lose your list again.

Browse eBay's Weird Stuff category.


News Stories

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Half of Online Shoppers Ditch Carts
High shipping costs are the top reason buyers don't follow through.
feesHigh shipping costs have kept some online shoppers from checking out in recent weeks—but they might have completed transactions had they known the shipping costs upfront, a PayPal survey finds. Read story.

eBay Introduces Multi-Variation Listings
Format could cut listing costs, increase sell-through.

USPS May Cut 150 Facilities
Connecticut is latest state to face closures.

View all News Stories.

Auction Templates. Enhance your brand and increase sales. With more than 1,700 professionally-designed templates to choose from, representing every category, color, style and theme imaginable, give your listings an attractive, professional look that will get you noticed. Sign up for a 30-day trial to start using our eBay templates.

Ask the CEO

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Get Answers to Your Questions
Got a burning question about eBay, Auctiva or e-commerce in general? Through our Ask the CEO program, you can speak directly to Auctiva Chief Executive Jeff Schlicht. All you have to do is send an e-mail to "asktheceo" at the Auctiva.com domain. Selected questions will be answered by Jeff and published in an article on the Auctiva Education tab. Read some recent Ask the CEO articles here.

Please do not submit inquiries requiring an immediate response. If you need a technical issue resolved right away, please file a support request and your case will be addressed by our customer support team.

View all Ask the CEO articles.


Auctiva User Profile

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Precious Real Estate
There's something about an attractive and well-maintained store that makes buyers feel welcomed and appreciated. And it's that sense of being valued that can help turn casual visitors into loyal customers.

Gina Bianchi of Precious Jewelry understands this and puts it into practice in both her eBay Store and her eBay-affiliated storefront on Auctiva.com.

Read more or browse Bianchi's Auctiva Store.


Get Featured Here
Got a success story you want to share? What amazing garage sale finds have you turned into monster profits online? How has using Auctiva's free templates and auction management tools improved your eBay business? Drop a line and tell us in 50 words or less about an outstanding e-sale experience, and perhaps we'll feature your story in an upcoming issue of The Online Seller newsletter. Submit your story here.


Feedback Forum

In response to "Times Are Changing. Are You?," one user writes: "With all the fees, we have no choice but to search for someplace else to auction off our antiques and vintage jewelry. We never liked the idea of eBay changing the marketplace to make it more like Amazon... All the changes and fees have only discouraged this seller!"  Read the entire thread, and post your response.

If you'd like to comment on this newsletter, any article contained within, or on topics you'd like to see us cover in the future, Auctiva editors would love to hear from you. Send us your feedback here.

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