Vol. 5, Issue 10|
In This Issue:
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Product Bundling for Success
Create your own in-demand products without a manufacturer.
by Lisa Suttora
Imagine how your business could thrive if you offered product exclusives, if you sold limited-edition products buyers were clamoring for, and stocked products that could win you the coveted Buy Box on Amazon.
What if you could achieve this without calling a manufacturer or investing thousands in special products or licensing—using inventory that you already have? Read story.
E-commerce Merchant or Content Curator?
How content curation sites like Pinterest can help you market your online business
by Brad and Debra Schepp
Logo Design Made Easy
How to create a custom logo that will make your online business stand out
by Olga Munoz
View more Feature Articles.
Sell From Your Own Website. Launch your independent, off-eBay store today to attract more buyers and expand your business. Auctiva Commerce gives you complete freedom over your shop and offers completely customizable storefronts for a flat monthly rate—no transaction fees, no setup fees. The auto emails, professional templates and integrated shipping carriers make these stores a real value. Try it free for 30 days
Etsy Content is Popular on Pinterest
Artisan marketplace among top brands on content curation site.
The wedding invitations, scarves, jewelry, party favors and other artisan crafts found on Etsy are making their way around the Internet, particularly on one social site, according to new findings.
That site would be Pinterest, a content curation site that lets users organize and share the items they like with others. Read story.
Etsy Mobile App Reaches 1M Downloads
Etsy for iPhone is a 'social butterfly,' company official says.
Americans Adopt Smartphones
Retailers should explore how to integrate mobile commerce, expert says.
Heartsy to Close At End of March
Daily deal site retires after a year in business.
View all News Stories.
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Pretty in Paper
Elegant paper dolls donning feminine dresses and dapper suits remind Arlene DeJesus of the "good ol' days."
It's "a step back in time—that's for sure," says the seller, known on eBay as nutz4paperdollz, who also lists her doll collection on her own online store, Nuts4PaperDolls.com.
Get Featured on TheOnlineSeller.com
Got a success story you want to share? Drop a line and tell us in 50 words or less about an outstanding e-commerce experience, and perhaps we'll feature your story in an upcoming issue of The Online Seller. Submit your story.
View all Featured Sellers.
Give Your Listings a Spring Makeover
Sweaters and jackets are getting lighter and the days are growing longer. If you're like me, you're likely ready for the sunshine, blossoms and wild flowers of spring. Oh, wouldn't it be nice to get some of that light, airy feel into your listings? You can.
Auctiva recently released new spring templates to add to our classic spring favorites. Below are 10 templates that can give your listings a spring makeover. Read more.
Wacky Listing of the Week
Here's the perfect bathroom accessory to complement the décor in your man cave—if you're a New Jersey Devils fan, that is. If not, the eBay store also offers toilet seats representing other favorite franchises, including the Green Bay Packers, Ohio State, KISS, Star Wars and just about any others because it … uh… aims to please.
In response to "eBay Announces 2012 Spring Seller Update," one reader writes: "Buyers can automatically return without contacting the seller? What if a delicate item is returned damaged, as has happened to me a few times over the years? Am I supposed to give a full refund and take a loss?" Read the entire thread, and post your response.
If you'd like to comment on this newsletter, any article contained within, or on topics you'd like to see us cover in the future, The Online Seller would love to hear from you. Send us your feedback.
The Online Seller
A publication of Auctiva, 360 E. 6th St., Chico, CA 95928