Vol. 5, Issue 15|
In This Issue:
Sponsored by Auctiva.com
Organize your finances for tax time and year round. Outright organizes your bank, credit card, eBay, Etsy, Amazon and PayPal accounts—all in one place. Transactions are imported and automatically categorized. No more entering data into spreadsheets! See your profit and loss and sales by state, and use the Schedule C worksheet to be ready for taxes. Sign up for free at Outright.com.
How to Be Likeable on Social Media
Bestselling author Dave Kerpen discusses effective social media strategies for e-commerce sellers.
by Brad and Debra Schepp
Captivating, boring, popular, addictive, useful, unnecessary, essential—these are all words that have been used to describe social networks.
That's why we were curious when we came upon a business book titled Likeable Social Media. Likeable? Yet this book is a New York Times bestseller and the bestselling social media book on Amazon. There must be something to this concept of "likeable." Read story.
Benefit When You Tell Your Business Story
Create connections with customers that will inspire their loyalty.
by Dennis L. Prince
Payment Processors: Unraveling the Mystery
Part 1 of a series about electronic payment providers and what merchants should look for
by Sarah Brown
View more Feature Articles.
Warranty Service. With one in five products malfunctioning within the first three years of purchase, a warranty service can be a lifesaver. BuyShield offers great coverage at 30% less than retail shops. Insure a variety of items from electronics to tools to gardening equipment—and insure them longer. Try BuyShield today. Learn more
eBay Lets Sellers Hide Item Price
Buyers must go all the way to checkout to find out the cost.
eBay has begun allowing some sellers to list items for sale without disclosing the price on the listing page.
Instead, buyers are forced to add the item to their shopping carts and go to checkout to find out the item's actual price. Read story.
Fed Up eBay Sellers Call for 3-Day Strike
Changes to return policy, seller standards spur Occupy-style protest.
U.S., China Differ in E-Commerce Tastes
Study reveals consumers' distinct preferences for Web design, product presentation.
USPS Rewards eBay for Innovation
Auction site gets Partnership for Progress award.
Federal Court Kills Amazon Tax Law
Ruling calls Colorado bill 'unconstitutional' and 'unfair.'
PayPal Revamps its Payment Options
All-in-one solution, PayPal Payments, targets small businesses.
View all News Stories.
Sell From Your Own Website. Launch your independent, off-eBay store today to attract more buyers and expand your business. Auctiva Commerce gives you complete freedom over your shop and offers completely customizable storefronts for a flat monthly rate—no transaction fees, no setup fees. The auto emails, professional templates and integrated shipping carriers make these stores a real value. Try it free for 30 days
Home is Where the Consignment Shop Is
Ed Weber, owner of Gully Farm Consignment, first turned to selling on eBay in 2007 after he had searched for car parts for his 1984 Corvette.
"I started to realize that people were selling parts that were in worse condition than those I was replacing," Weber says. Read story.
Get Featured on TheOnlineSeller.com
Got a success story you want to share? Drop a line and tell us in 50 words or less about an outstanding e-commerce experience, and perhaps we'll feature your story in an upcoming issue of The Online Seller. Submit your story.
View all Featured Sellers.
We've Updated Our iPhone App
I'm pleased to announce a new version of the Auctiva.com iOS app. It is free to all Auctiva.com users, and well worth your time if you have yet to check it out.
Our goal is to give you quick, on-the-go access to common tasks you'd do at Auctiva.com, like post a saved listing, check your messages or upload a photo. With… Read more.
Wacky Listing of the Week
Warm Up Your Décor
Want to make your furnishings more comfortable with a trendy update? Then you won't want to miss these knitted chair-leg warmers. They're very stylish, in an '80s retro sort of way, and they'll ensure your chairs' legs always stay "comfortable."
In response to "An Antisocial Look at Social Media," one reader writes: "I have been using the Facebook/Twitter/blogging strategy for about eight months now, and 3,258 people 'like' my Facebook Page but it has not generated one sale! Most comments on my blog are people trying to sell me stuff, or worse. I have a few followers on Twitter, but nothing related to a sale. It may come down to what you sell and who your target market is." Read the entire thread, and post your response.
If you'd like to comment on this newsletter, any article contained within, or on topics you'd like to see us cover in the future, The Online Seller would love to hear from you. Send us your feedback.
The Online Seller
A publication of Auctiva, 360 E. 6th St., Chico, CA 95928