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The Online Seller newsletter
Vol. 5, Issue 18

Marketing Spot
The Online Seller newsletter
In This Issue:

Lisa Suttora explains how to harness the power of Pinterest to increase your e-commerce sales … In a sponsored report, Outright's Laura Messerschmitt makes a case for ditching your spreadsheet for an online solution … Plus, 10 ways to fund your e-commerce business, the latest e-commerce news and more!
Special Features:
Featured Seller
Auctiva Blog
Wacky Listing of the Week
Feedback Forum

The Online Seller newsletter
Sponsored by Outright

Organize your finances for tax time and year round. Outright organizes your bank, credit card, eBay, Etsy, Amazon and PayPal accounts—all in one place. Transactions are imported and automatically categorized. No more entering data into spreadsheets! See your profit and loss and sales by state, and use the Schedule C worksheet to be ready for taxes. Sign up for free at Outright.com.

Features

Lisa Suttora
Advertisement
Give Your Online Business Pinterest Power
How you can use Pinterest to increase your e-commerce sales
by Lisa Suttora
On the surface, Pinterest is an online "social bulletin board" that allows you to post images that can be shared with others. Sounds nice and friendly, but that's not what Pinterest is really about.

The true power of Pinterest lies in the fact that it's the leader in the burgeoning field of visual social marketing. Because e-commerce sales are largely driven by visual images, the Pinterest platform is perfect for e-commerce marketing. Read story.

Break Up with Your Spreadsheet
Why you'll be more fulfilled by switching to online bookkeeping tools
by Laura Messerschmitt

10 Ways to Fund Your E-Commerce Business
Capital to help your online business grow can come from a variety of sources.
by Sarah Brown

View more Feature Articles.


Warranty Service. With one in five products malfunctioning within the first three years of purchase, a warranty service can be a lifesaver. BuyShield offers great coverage at 30% less than retail shops. Insure a variety of items from electronics to tools to gardening equipment—and insure them longer. Try BuyShield today. Learn more.

The Online Seller newsletter
News Stories

News Image
Advertisement
Pinterest Users Don't Just Window Shop
Survey finds 1 in 4 users makes a purchase through the curation site.
Pinterest may not just be a site for people to share their favorite Internet finds—it may also be a great way to buy and sell, according to a recent survey. Read story.

Amazon to Collect Sales Tax in Texas
Deal erases $269 million debt for uncollected taxes.

Etsy May Launch Wholesale Site
Acquisition of Trunkt said to support Etsy sellers already doing wholesale business.

eBay Diamond Sellers Get Reseller Badge
New badge separates authorized from non-authorized.

Amazon 3rd-Party Unit Sales Grow 60%
Marketplace reports strong first-quarter revenue.

Fraud Claim Dismissed in eBay Class Action
Suit over 'Good 'Til Canceled' fees not ended yet.

Now You Can Sell on Twitter
Chirpify platform allows Twitter users to monetize their tweets.

View all News Stories.

Integrated Shipping at Auctiva.com. Create USPS labels for your eBay shipments easily and more cost-effectively. Auctiva's Integrated Shipping feature lets you buy and print USPS postage—including First Class International—right from your Auctiva account, even with the Free Plan. No additional fees or subscriptions are needed. Easily add low-cost shipping insurance at the same time! Try labels now!

The Online Seller newsletter
Featured Seller

Featured Seller
Home is What You Make It
Jay Shafer never has a typical day. Since designing and living in his first "tiny house" in 1997, his life has been forever changed, and now he works to help emancipate others from a life of excess space with his business, Tumbleweed Tiny House Company.

Shafer built his first tiny home on a utility trailer while he was a professor in Iowa. He says the idea to live in a small space came from a personal—as well as a financial—decision. He was concerned about the impact of large houses on the environment and realized they contained a lot of unused space. Read story.

Get Featured on TheOnlineSeller.com
Got a success story you want to share? Drop a line and tell us in 50 words or less about an outstanding e-commerce experience, and perhaps we'll feature your story in an upcoming issue of The Online Seller. Submit your story.

View all Featured Sellers.

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Auctiva Blog

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Have You Attended an Auctiva 101 Webinar?
If you're a new Auctiva user and are interested in learning more about what Auctiva has to offer, join us for one of our upcoming Auctiva 101 Webinars to get the latest details on how our services can help improve your eBay business. Read more.


The Online Seller newsletter
Wacky Listing of the Week

Wacky Item
To Boldly Go Shopping
This handy tote fashioned after the famous Star Trek "red shirt" security team uniform is the perfect accessory for shopping and all your treks around town. But if you decide to bring it on an away mission, just know that you might not return. You've been warned.


The Online Seller newsletter
Feedback Forum

In response to "Upcoming eBay Return Policy Change Causes Uproar," one reader writes: "Something I think is kinda funny is how people are freaking out over these changes, yet my partner and I have been running an eBay business that is compliant with these rules for over a year now because we both felt like that's how we'd want to be treated if we were customers, with the exception of the return policy because we sell used video games… The hypocrisies coming from so many people on this comment section just blows my mind. They don't like eBay dictating how they run their business, but they wanna dictate how eBay runs its business. It's a really big disconnect to me. No one else has noticed this? Nobody?"  Read the entire thread, and post your response.

If you'd like to comment on this newsletter, any article contained within, or on topics you'd like to see us cover in the future, The Online Seller would love to hear from you. Send us your feedback.

The Online Seller
A publication of Auctiva, 360 E. 6th St., Chico, CA 95928