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The Online Seller newsletter
Vol. 5, Issue 20

Marketing Spot
The Online Seller newsletter
In This Issue:

In Part 1 of our series on eBay alternatives, The Online Seller's Olga Munoz reviews four auction sites that are gaining momentum … Dennis L. Prince outlines five keys to creating customer loyaltyPlus, promote buyer confidence with an effective About page, the latest e-commerce news and more!
Special Features:
Featured Seller
Auctiva Blog
Wacky Listing of the Week
Feedback Forum

The Online Seller newsletter
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Features

Olga Munoz
Marketing Spot
Marketplace Focus: Beyond eBay, Part 1
eBay alternatives for auction enthusiasts
by Olga Munoz
With new stringent policies taking effect on eBay, hundreds of eBay sellers told The Online Seller they were looking for alternative venues on which to sell their items. Some readers said they would try their luck on Yardsellr, a social marketplace; others mentioned Etsy, an online marketplace for homemade goods. Still many more asked what viable eBay alternatives there were, so we decided to do some research. Read story.

5 Keys to Creating Customer Loyalty
Stay in tune with customers' wants and needs, and they'll reward you with repeat business.
by Dennis L. Prince

How to Write an Effective 'About' Page
Build trust by telling visitors what to expect when they buy from you.
by Sarah Brown

View more Feature Articles.


Warranty Service. With one in five products malfunctioning within the first three years of purchase, a warranty service can be a lifesaver. BuyShield offers great coverage at 30% less than retail shops. Insure a variety of items from electronics to tools to gardening equipment—and insure them longer. Try BuyShield today. Learn more.

The Online Seller newsletter
News Stories

News Image
Marketing Spot
USPS Bans Lithium Shipments Outside US
Fire, explosion hazard sparked the unexpected policy change.
U.S. sellers will not be able to use the U.S. Postal Service to ship lithium batteries—or items that contain these—to places outside the country, starting on Wednesday. Read story.

eBay Survey Sparks Immediate Payment Debate
Sellers sound off on pros and cons of requiring buyers to pay instantly.

eBay Campaign Honors America's Heroes
Site will credit up to 100% of fees when sellers donate through Giving Works.

Online Sales Grow 17% in First Quarter
Buyers flock to free shipping deals, comScore says.

eBay Proxy Bidding Suit is Dismissed
Complaint reflects a 'fundamental misunderstanding' of how eBay works.

PayPal Expands Presence in Asia
Company announces new payment service and development center.

Etsy Prepares for International Expansion
Company raises additional $40 million in venture capital.

View all News Stories.

Integrated Shipping at Auctiva.com. Create USPS labels for your eBay shipments easily and more cost-effectively. Auctiva's Integrated Shipping feature lets you buy and print USPS postage—including First Class International—right from your Auctiva account, even with the Free Plan. No additional fees or subscriptions are needed. Easily add low-cost shipping insurance at the same time! Try labels now!

The Online Seller newsletter
Featured Seller

Featured Seller
Books for Children to Treasure
Pam Knuutila taught kindergarten through second grade in New York and North Carolina for more than 20 years. It was a profession she loved.

After she stopped teaching, she decided to try her luck on the online-selling scene. Her inventory of choice? Something she knew well, having spent so much time in a school setting: books. Read story.

Get Featured on TheOnlineSeller.com
Got a success story you want to share? Drop a line and tell us in 50 words or less about an outstanding e-commerce experience, and perhaps we'll feature your story in an upcoming issue of The Online Seller. Submit your story.

View all Featured Sellers.

The Online Seller newsletter
Auctiva Blog

Blog Image
We Don't Just Make the Software, We Use It, Too!
Selling on eBay appeals to a wide variety of people.

You have your casual sellers who enjoy making a little side money and decluttering their closets, and then you have the eBay "kings" and "queens" whose eBay businesses are their life's passion. If these sellers got a paper cut from their shipping labels, they would bleed eBay red, yellow, green then purple. Read more.


The Online Seller newsletter
Wacky Listing of the Week

Wacky Item
Mark of Genius?
It's never too early to label your child as a genius, so let them proudly wear their superior intellect on their sleeve with this striking handknitted math sweater. Prime numbers, the Fibonacci sequence, mathematical functions, pi—they're all here in mesmerizing patterns certain to leave the playground bully in a hypnotic daze.


The Online Seller newsletter
Feedback Forum

In response to "Repricing Inventory on Amazon," one reader writes: "All this software has done is see to it that there is a proliferation of 1-cent books on Amazon. Why bother? If you can't get $4 or $5 for an item, give up."  Read the entire thread, and post your response.

If you'd like to comment on this newsletter, any article contained within, or on topics you'd like to see us cover in the future, The Online Seller would love to hear from you. Send us your feedback.

The Online Seller
A publication of Auctiva, 360 E. 6th St., Chico, CA 95928