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The Online Seller newsletter
Vol. 5, Issue 23

Marketing Spot
The Online Seller newsletter
In This Issue:

Dennis L. Prince explains how sticking to the basics can help you and your business weather the economic stormsPlus, ever wish there were two of you? Learn how you can grow your business by hiring helpOur tips for dealing with customer complaints, the latest e-commerce news and more!
Special Features:
Featured Seller
Auctiva Blog
Wacky Listing of the Week
Feedback Forum

The Online Seller newsletter
Sponsored by Auctiva Commerce

E-commerce on Your Terms. Launch your independent off-eBay store today to attract more buyers and expand your business. Auctiva Commerce gives you complete freedom over your shop and offers completely customizable storefronts. Flat-rate monthly plans with absolutely NO transaction fees mean more of your hard-earned profits stay in your pocket. The auto emails, professional templates and integrated shipping carriers make these fully featured stores a real value. Learn more.

Features

Dennis L. Prince
Marketing Spot
Get Better Results in a Bad Economy
Stay focused on 3 business basics to withstand trouble times.
by Dennis L. Prince
When rough economic times persist beyond just a temporary "blip," it's often enough to make embattled online sellers cry out, "BLEEP!"

Don't lose your cool—bad times have come and gone many times before, and you and your business can survive. Rather than resign yourself to the notion that you have no choice but to shut down your online shop, discover instead the nuances of successfully selling amid a brutal economic storm. Read story.

Help Your Online Business Grow by Hiring Help
Here's what to consider when it's time to become an employer.
by Olga Munoz

Dealing with Customer Complaints
Here's how to keep your cool, and make the best of a difficult situation.
by Sarah Brown

View more Feature Articles.


Looking for New Products to Sell? Identify popular products and stay ahead of the trends. With PickPerfect, you can create and share collections of items you're thinking of sourcing, and get feedback from shoppers—before you place your order! Save, organize and share products from around the Web, all in one place, then let the PickPerfect community help you make the Perfect Pick for you! Check out PickPerfect now.

The Online Seller newsletter
News Stories

News Image
Marketing Spot
PickPerfect Debuts for Purchasing Decisions
E-commerce-enabled visual bookmarking tool benefits buyers, sellers.
A new website recently launched to help people become more efficient in their purchasing decisions.

PickPerfect, created by leading e-commerce software developer Auctiva, allows users to quickly build collections of products they find online for easy comparison shopping, and to easily get feedback or recommendations from others. Read story.

Coming Soon: Shop on Your TV
PayPal partners with Comcast, TiVo to enable 't-commerce.'

No Clear Winner in Amazon vs. eBay
Survey finds each marketplace tops the other in some categories.

eBay Opens Exclusive Wholesale Deals Site
Site is only accessible to top sellers with invites.

eBay Raises Fee Caps for Private Sellers
New final value fee maximums take effect July 10.

Olympics May Delay U.K. Deliveries
Events in connection with the summer games will cause road closures.

Google Opens 'Trusted Stores'
Free program is meant to foster trust among online buyers.

U.K. Shoppers Spend 32% of Budgets Online
Survey reveals European consumer trends.

View all News Stories.


Increase Conversion Rates, Satisfaction and Loyalty.  With FeedbackForms, you get instant feedback from visitors to your eBay listings, Web store, blog or social media pages. Let the consumers of your site tell you where you can improve. Use the insight you gain to make changes that help your business grow. Auctiva users can automatically append FeedbackForms to every eBay listing—FREE! Sign up at FeedbackForms.com.

The Online Seller newsletter
Featured Seller

Featured Seller
Designed to Teach and Inspire
Annie Howes likes to think of her jewelry-making supplies store as part educational and part inspirational. She uses her experiences and expertise in design to help others create handmade jewelry and find the supplies they need.

Howes has been a creative designer for more than 15 years, starting with stained glass at the age of 14, eventually moving on to designing ads, screen printing and custom-book creations.

Now she has her own online presence, Annie Howes Keepsakes, and wants each and every one of her customers to have a shopping experience that is memorable and positive. But, more than anything, she says she wants them to succeed at what they're doing. Read story.

Get Featured on TheOnlineSeller.com
Got a success story you want to share? Drop a line and tell us in 50 words or less about an outstanding e-commerce experience, and perhaps we'll feature your story in an upcoming issue of The Online Seller. Submit your story.

View all Featured Sellers.


The Online Seller newsletter
Auctiva Blog

Blog Image
Auctiva Dads Share Their Wish Lists
My online shopping radar has been recently focused on all things Father's Day. The dads that I shop for are mostly out of the area, if not out of the state, so shopping online is a natural choice for me to make sure their gifts are delivered easily and on time. Read more.


The Online Seller newsletter
Wacky Listing of the Week

Wacky Item
The Scent of a Man
Can't get your guy to clean up his man cave? Before the unpleasant odors permeate the rest of your home, deodorize his den with a Man Candle. With manly fragrances like Riding Mower, 2X4 and First Down, it's an air freshener he can relate to. It won't make his cave look any cleaner, but it's better than the smell of fried food and old gym socks.


The Online Seller newsletter
Feedback Forum

In response to "Expert Talks Google Product Search Changes" one reader writes: "My reaction is that it destroys the most valuable feature for shoppers: the ability to comparison shop and find the best deal quickly. Seems to me that higher-priced merchants are the only ones who [will be able to] afford the service, so the best deals will be removed from Google search."  Read the entire thread, and post your response.

If you'd like to comment on this newsletter, any article contained within, or on topics you'd like to see us cover in the future, The Online Seller would love to hear from you. Send us your feedback.

The Online Seller
A publication of Auctiva, 360 E. 6th St., Chico, CA 95928