The Online Seller newsletter
Vol. 5, Issue 28

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Marketing Spot
The Online Seller newsletter
In This Issue:

Kat Simpson shares tips for avoiding negative eBay feedbackLaura Messerschmitt explores a national Internet sales tax within the frame of the 2012 U.S. presidential race … Plus, 5 ways to increase online profit, how to drive traffic to your website, the latest e-commerce news and more!
Special Features:
Expert Insight
Auctiva Blog
Wacky Listing of the Week
Feedback Forum

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Sponsored by Auctiva Commerce

E-Commerce on Your Terms. Launch your independent off-eBay store today to expand your business. Auctiva Commerce gives you complete freedom over your shop and offers completely customizable storefronts. Flat-rate monthly plans with absolutely NO transaction fees mean more of your hard-earned profits stay in your pocket. The auto emails, professional templates and integrated shipping carriers make these fully featured stores a real value. Learn more.

Features

Kat Simpson
Marketing Spot
Avoiding Negative eBay Feedback
It's not easy to stay 100% positive, but here are some proven tactics that can help.
by Kat Simpson
eBay, in a sense, created feedback. It was the first shopping platform that asked its users to leave comments about their transactions.

Did you know that, in the very beginning, eBay feedback was not even transaction based? You could leave anyone feedback, at any time, for any reason.

Back then, you could ask for—and even pay for—feedback… Read story.

Internet Sales Tax: Romney or Obama?
Which 2012 candidate for U.S. presidency will be better for online sellers?
by Laura Messerschmitt

5 Ways to Increase Your Online Profit
Resources to help you take your online sales to a new level
by Crista Souza

View more Feature Articles.


Looking for New Products to Sell? Identify popular products and stay ahead of the trends. With PickPerfect, you can create and share collections of items you're thinking of sourcing, and get feedback from shoppers—before you place your order! Save, organize and share products from around the Web, all in one place, then let the PickPerfect community help you make the Perfect Pick for you! Check out PickPerfect now.

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News Stories

News Image
Marketing Spot
eBay Fall 2012 Seller Update to Bring TRS Changes
Sellers to get a new fee, new top-rated emblem, more protections.
When fall comes around, eBay sellers will notice a few things have changed on the site—some that will please, and others that will do the opposite.

These changes will be part of the Fall 2012 Seller Update, which eBay announced Tuesday. Changes include a new fee for auctions, the end of the current Top-Rated Seller badge, new seller…  Read story.

Thompson Named CEO of ShopRunner
Former PayPal, Yahoo exec joins retail shipping network.

Amazon UK to Require 30-Day Return Policy
Change meant to provide 'best experience' for shoppers.

Online Back-to-School Shoppers to Spend More
Higher average spend expected, but these shoppers are more value-minded.

Etsy's June GMV Balloons 65%
Summer slowdown? Not yet.

eBay Shines as Q2 Revenue Jumps 23%
Marketplace has 'best performance of the year.'

Go Daddy Acquires Bookkeeping Software Firm Outright
Online bookkeeping tool complements suite of cloud-based small business services.

View all News Stories.


Discounted Shipping Insurance Made Simple. Auctiva Shipping Insurance offers customers great coverage without the complications. Save up to 30% compared to USPS, and avoid long lines and forms. Take advantage of Auctiva's convenient, affordable and flexible coverage for domestic and international shipments, and set Auto-Purchase Rules to make buying and managing insurance policies even easier than before. Learn more.

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Expert Insight

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How to Drive Traffic to Your Website
Q: I started an online store last September, and I have not had one sale. Do you know where I should start to get more traffic and business?

Chris Eckland, product manager of hosted shopping cart Auctiva Commerce, suggests techniques and tools that can help bring buyers to your store. Read story.

Get Insight from an Expert
Got a burning question about any aspect of selling online? Send us your question by email or post it on our Facebook page and we'll do our best to find an expert to answer it in an upcoming newsletter.

View all Expert Insights.


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Auctiva Blog

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How to List to Attract Back to School Shoppers
Many schools will be opening their doors to students next month, triggering one of the busiest shopping seasons as parents rush around to make sure their child is fully stocked with everything from paper and pencils to laptops and dorm fridges.

According to a recent PriceGrabber survey of online shoppers… Read more.


The Online Seller newsletter
Wacky Listing of the Week

Wacky Item
All Systems Go
Could your system use an extra lift in the morning? The Rocket Espresso Cup should perk up your morning perk with its rocket fins and demitasse size, just right for a strong shot of 40 weight. You'll not only get an octane boost, but just maybe add some levity to your day, too.


The Online Seller newsletter
Feedback Forum

In response to "Top 5 Reasons Small Businesses Fail" one reader writes: "This is good advice. As a second-time-around retail entrepreneur, I learned a lot from my first business that I can apply to the second. I hear many people complaining of lack of sales, but how much of this has to do with step one of this advice: Do customers actually want the goods you are selling? It still amazes me how many people don't check out the demand before starting their business."  Read the entire thread, and post your response.

If you'd like to comment on this newsletter, any article contained within, or on topics you'd like to see us cover in the future, The Online Seller would love to hear from you. Send us your feedback.

The Online Seller
A publication of Auctiva, 360 E. 6th St., Chico, CA 95928