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the Online Seller newsletter
Vol. 5, Issue 5

Marketing Spot
the Online Seller newsletter
In This Issue:

Lisa Suttora offers tips to refresh your product lineDennis L. Prince explains the whys and hows of niche marketing for business success … Plus, ideas from Web designers to jazz up your store, the latest e-commerce news, a unique solution to an everyday problem, Super Bowl predictions and more!
Special Features:
Featured Seller
Auctiva Blog
Wacky Listing of the Week
Feedback Forum

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Features

Lisa Suttora
Marketing Spot
5 Tips to Refresh Your Product Line
Breathe new life into your online business in 2012—starting now.
by Lisa Suttora
The holiday season has wrapped up, and it's time to refresh your product line from the inside out. You can't build a thriving business selling outdated products. And there's no better time than the new year to breathe some new life into your product line mix and plan for success in the year ahead. Read story.

Establishing a Niche Marketing Strategy
Serve an underserved market and grow your business.
by Dennis L. Prince

5 Ways to Jazz Up Your Store Design
Enhance your online store's look to increase sales.
by Olga Munoz

View more Feature Articles.


Sell From Your Own Website. Launch your independent, off-eBay store today to attract more buyers and expand your business. Auctiva Commerce gives you complete freedom over your shop and offers completely customizable storefronts for a flat monthly rate—no transaction fees, no setup fees. The auto emails, professional templates and integrated shipping carriers make these stores a real value. Try it free for 30 days.

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News Stories

News Image
Marketing Spot
Amazon's Q4 Earnings Disappoint
Growing operating expenses sink profits.
Amazon's e-readers were hot items during the nine-week holiday season, but the company had a less-than-stellar final quarter of 2011, officials announced on Tuesday. Read story.

Amazon Reminds S.C. Buyers to Pay Taxes
Emails fulfill part of a deal reached with state lawmakers.

eBay Revs Up Enhanced Motors App
Updated app allows shoppers to search with photos.

Football Fans to Spend $11B on Super Bowl
Record number of Americans expected to watch game.

Seller Files Suit Against eBay
Complaint says Featured Plus! service was 'nonfunctional.'

Tablets, E-readers Gain Popularity
Gadgets prove to be popular holiday gifts.

View all News Stories.

Get Instant Insight to Increase Conversion Rates. With FeedbackForms you get instant feedback from visitors to your eBay listings, Web store, blog or social media pages. Let the consumers of your site tell you where you can improve. Use the insight you gain to make changes that help your business grow. Sign up for free at FeedbackForms.com.

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Featured Seller

Expert Image
Rocking Origami
When music lovers Jason Lucash and Mike Szymczak got their first marketing jobs, the duo found themselves on the road a lot, lugging around their suitcases—and their tunes—from one city to the next, marketing Major League Soccer. That's when the friends decided they needed an easier, and more portable, way to listen to music. Read story.

Get Featured on TheOnlineSeller.com
Got a success story you want to share? Drop a line and tell us in 50 words or less about an outstanding e-commerce experience, and perhaps we'll feature your story in an upcoming issue of The Online Seller. Submit your story.

View all Featured Sellers.

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Auctiva Blog

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Super Bowl XLVI Predictions
I have always been a fan of the San Diego Chargers, who have only made it to the Super Bowl once, back in 1994. So when the Super Bowl comes around each year, I typically find myself rooting for the team I dislike the least… Read more.


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Wacky Listing of the Week

unique item
Ambassador-Class Style in Your Living Room
You've always known your decorating taste was out of this world. Now show your guests exactly what that means. This one-of-a-kind coffee table is a replica of the USS Enterprise NCC-1701-C. It's sturdy enough to put your feet on and sure to impress your Trekker friends—and it could make you some allies in the Klingon community.


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Feedback Forum

In response to "3 Things You Must Do to Improve SEO," one reader writes: "Great article. I agree that unique product descriptions are really important. Not only are they good for SEO, but they are even more important for customers. Customers look to see well-written, good descriptions because it helps them know they are buying the right thing."  Read the entire thread, and post your response.

If you'd like to comment on this newsletter, any article contained within, or on topics you'd like to see us cover in the future, The Online Seller would love to hear from you. Send us your feedback.

The Online Seller
A publication of Auctiva, 360 E. 6th St., Chico, CA 95928