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the Online Seller newsletter
Vol. 5, Issue 6

Marketing Spot
the Online Seller newsletter
In This Issue:

Kat Simpson offers six steps to make a clean sweep for 2012 … Brad and Debra Schepp take a closer look at the wholesale sourcing network of TopTenWholesale.comPlus, what merchants need to know about daily deal sites, the latest e-commerce news, how one fashion boutique achieved international success online and more!
Special Features:
Featured Seller
Auctiva Blog
Wacky Listing of the Week
Feedback Forum

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Features

Kat Simpson
Marketing Spot
Starting 2012 Right: Make a Clean Sweep
Part 2 in a series on refreshing your approach to business success.
by Kat Simpson
Let's get radical! Let's do something crazy! Let's face it, you've read all the articles about clearing the piles on your desk, the files on the floor and getting organized. Have they helped, or does your desk still look like mine?

That's what I thought. So let's try something different. Read story.

Sourcing Closeup: TopTenWholesale.com
A look at one of the myriad international trading sites that cater to e-merchants
by Brad and Debra Schepp

Sweetheart Deals for Buyers and You, Part 1
Can 'daily deal' sites work for your business?
by Olga Munoz

View more Feature Articles.


Sell From Your Own Website. Launch your independent, off-eBay store today to attract more buyers and expand your business. Auctiva Commerce gives you complete freedom over your shop and offers completely customizable storefronts for a flat monthly rate—no transaction fees, no setup fees. The auto emails, professional templates and integrated shipping carriers make these stores a real value. Try it free for 30 days.

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News Stories

News Image
Marketing Spot
PowerSeller to Lead Auctiva.com
Senior product manager announces plans to retire.
The largest third-party developer of eBay tools will soon have a new product manager and a "strong advocate" for its customers: an eBay seller of more than 12 years. Read story.

Etsy Adds Direct Checkout
Alternative payment feature available to U.S. merchants.

Online Sales Near $50B in Q4
Ten shopping days surpass $1B mark.

eBay Warns Weather May Impact Deliveries
Urges patience, communication between buyers and sellers in U.K., Australia.

Kabbage Hires Former Amazon Exec
Wheeler to expand the cash-advance service to more marketplaces.

Facebook Eyes Payments Market
IPO to fund investments in payments system and apps partnerships.

Valentine's Sales to Sweeten Sellers' Day
Shoppers expected to spend big on their loved ones.

View all News Stories.

Get Instant Insight to Increase Conversion Rates. With FeedbackForms you get instant feedback from visitors to your eBay listings, Web store, blog or social media pages. Let the consumers of your site tell you where you can improve. Use the insight you gain to make changes that help your business grow. Sign up for free at FeedbackForms.com.

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Featured Seller

Expert Image
Oh là LuLu's
Having your garments and accessories featured on the pages of popular fashion magazines like Cosmo, Glamour, InStyle, Seventeen and others is a dream for any online fashion boutique, and for a mother-and-daughter duo who started their store in a small city in Northern California it's been a dream come true.

Colleen Winter, co-owner of LuLus.com, and her mother, Debra Cannon, started their boutique in 1996. Back then, the shop was a vintage "buy, sell and trade" apparel store on a small side street in Chico, CA, Winter recalls. Today, the brick-and-mortar shop has gone online, and LuLus.com has grown into a multi-million dollar operation, gaining notoriety around the world. Read story.

Get Featured on TheOnlineSeller.com
Got a success story you want to share? Drop a line and tell us in 50 words or less about an outstanding e-commerce experience, and perhaps we'll feature your story in an upcoming issue of The Online Seller. Submit your story.

View all Featured Sellers.

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Auctiva Blog

Blog Image
Auctiva.com's Product Manager to Retire
For the last four-plus years, I have been privileged to be the product manager for Auctiva.com. During this time, we broke a lot of new ground, and the site grew and evolved—a lot. These years have been both exciting and challenging, and I'm glad I was a part of it. Read more.


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Wacky Listing of the Week

unique item
A Valentine Gift to Share
This Valentine's Day, why not give the gift that says "Your hands are cold"? This set of mittens-for-two features a shared glove that means nothing need come between yours and your sweetie's hands, even in the chilliest of weather. The Poland-based seller claims these are quite popular there, where they know a thing or two about cold winters.


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Feedback Forum

In response to "Amazon Reminds S.C. Buyers to Pay Taxes," one reader writes: "Oh, please. Since Amazon is building the new facility in South Carolina with a BIG tax credit, they should be collecting the S.C. sales taxes themselves."  Read the entire thread, and post your response.

If you'd like to comment on this newsletter, any article contained within, or on topics you'd like to see us cover in the future, The Online Seller would love to hear from you. Send us your feedback.

The Online Seller
A publication of Auctiva, 360 E. 6th St., Chico, CA 95928