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Auctiva allows you to add marketing features to your listing that help attract more buyers. These features can be
a vital part to the success of your business. This tutorial will show you how to create a Marketing Profile so
that you can quickly add these features to new listings.
Introduction
A Marketing Profile saves the marketing features that you often use so that you can load these features into a
new listing. These marketing features include bolding or highlighting listings, adding borders, galleries and
more. Please note that options vary based on which country you are listing in and many of these features come
with additional eBay fees.
Auctiva will give you an estimate of how much your selected marketing features will cost you, but be sure to look
at eBay's Seller fees to get the
complete details.
Instructions
You can create multiple Marketing Profiles to fit as many marketing needs as you have for your listings.
Step 1. Add a Marketing Profile.
- Hover your mouse over the Profiles tab and click on the "Marketing" link (Figure 1). The Marketing Profile
page will load.
Step 2. Choose an eBay site.
- eBay Site: Choose the eBay site to which this Marketing Profile will be assigned from the
drop-down menu. Options will vary based on which eBay site you are using (Figure 2).
Step 3. Choose marketing features.
- Bold: Select this checkbox to bold the listing title.
- International Site Visibility: Select this checkbox to make listings visible on other eBay
sites. For example, if you're a seller in the United States, you could post your listings on eBay Canada,
Germany, Australia, etc., without having to create a new listing for each site. You choose the sites where
your listing will post. Be aware that eBay fees vary between the eBay sites that the listing is posted on.
Additional listing requirements exist for listing using this feature. For more information about these
requirements, please view eBay's seller information page.
- Gallery: This is a free and included feature on eBay and should be checked by default on
your listings as soon as you add an image using the Image Selection area of the lister. (Figure 3.1).
- Gallery Plus: Select this checkbox to add a thumbnail image to your listing that enlarges
when a shopper hovers their mouse over the image (Figure 3.2). These listings also have a magnifying glass
icon and a link to enlarge each gallery image. There is a fee for using gallery plus.
Step 4. Save profile.
- Profile Name: Enter the desired name for this profile.
- Click the Save button.
This completes the task of creating a Marketing Profile.
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