Every woman deserves to be adorned with beautiful jewelry.  However, diamonds, which form a major portion of beautiful jewelry are extremely expensive.  Have you ever wondered why diamonds are that expensive.  Are they really that rare?  Do they really have more brilliance than alternative stones?

 The invention that diamonds are rare and valuable is a myth that is created by a cartel.  Until the early twentieth century, diamonds were found in only a few remote riverbeds in India and Brazil.  At that time,  only a few hundred pounds of diamonds were mined per year and they were rare.  However, in the late 19^th century, huge diamond deposits were discovered in South Africa and before long, diamonds were being mined and produced by the ton.  At that point, the markets were saturated with diamonds inducing fear among the British Diamond financiers that their investments were endangered. 

 To merge and maintain the supposed scarcity of diamonds, these investors created the merged De Beers Consolidated Mines, Ltd. in South Africa. Over the years, De Beers took complete control of the diamond trade and therefore created a monopoly that totally controls what we pay for diamonds similar to the way OPEC controls the price of gasoline.  Diamonds are not in reality that scarce but are made scarce by a monopoly to drive their prices up just like there was no shortage of oil last summer but supplies were limited by OPEC during the high demand season driving  prices up. 

 Diamonds in our jewelry stores are no more scarce than many other gemstones that sell for a fraction of their cost.  Gems like Alexandrite and Tanzanite are far more rare than diamonds but don’t demand the same

outrageous prices.  Furthermore, the beauty and brilliance of diamonds is equaled or exceeded by the beauty and sparkle of moisanite and cubic zirconia sold at a fraction of the cost.  So why buy diamonds?

 Since they have  no flaws or imputities like diamonds, cubic zirconias have more sparkle and have the color and  clarity of a perfect diamond.  A jeweler recently said “The diamond rings in our store are displayed together with the Cubic Zirconias (CZs) and people think they are diamonds.  Why pay more for diamonds or mossanite when cubic zirconias are much more reasonable in cost.”  Most Walmart stores do the same thing in their jewelry area.  I challenge you to visit and see for yourself if you can tell the difference. 

Not too long ago, ABC’s 20/20 presented a comparable cubic zirconia and a perfect $50 million diamond to an expert in New York’s diamond district.  The expert spent significant effort examining the two stones and after some time declared both stones were counterfeit proving that, in most cases, even experienced jewelers can’t tell the difference.

Cubic Zirconia is a synthetic or manmade likeness of a real diamond.  Many fashionable styles of rings, bracelets, necklaces, and earrings are available in cubic zirconia.  They are affordable, radiant, beautiful and stunning making them even more attractive.  They make you feel elegant and frugal because

you saved a lot of money.

 Even movie stars are ditching their diamond earrings for cubic zirconia in protest of the  problem with blood diamonds.

 Cubic Zirconia sparkle as much or more than diamonds and jewelers require special equipment to distinguish them from diamonds.  Buy cubic zirconia jewelry and treat yourself to something beautiful in a way that is within your budget.  They are designed to replicate a flawless diamond costing hundreds of times more.

 Also, you don’t need to fear losing a stone that costs $10,000 when you wear cubic zirconias.  You can enjoy wearing them in a much wider array of venues than diamonds.  You can feel beautiful and sophisticated in more places and events and show your taste for beautiful jewelry.

 You deserve it.  All women deserve beautiful jewelry.  Whether you’re a stay at home mom, a college student, or business woman, beautiful cubic zirconia jewelry can be part of your wardrobe.