Gerg Tarzanski http://www.facebook.com/hellmanns#!/hellmanns?v=app_7146470109 CHECK OUT THIS KEWL COUPON FOR MAYO! Hellmann's and Best Foods are brand names that are used for the same line of mayonnaise and other food products. The Hellmann's brand is sold in the United States east of the Rocky Mountains, and also in Latin America, Europe, Middle East and Canada. The Best Foods brand is sold in the United States west of the Rockies, Australia and New Zealand. Hellmann's and Best Foods are basically marketed the same way. They both have similar logos and web sites, and they have the same English slogan: "Bring out the best." The Spanish slogan is "Haz una cara...Hellmann's!" (roughly translated to "Make a Hellman's face!"). In Brazil it is "Hellmann's, a verdadeira maionese" (Hellmann's, the true mayonnaise). Both brands were previously sold by the U.S.-based Bestfoods Corporation, which also sold several other food products in addition to Hellmann's and Best Foods mayonnaise, before it was acquired by Unilever in 2000. In 1905, Richard Hellmann from Vetschau, Germany, opened a delicatessen in New York City, where he used his wife's recipe to sell the first ready-made mayonnaise. It became so popular that he began selling it in bulk to other stores. In 1912 he built a factory for producing Mrs. Hellmann's mayonnaise in jars. It was mass marketed and called Hellmann's Blue Ribbon Mayonnaise. It was so successful, Hellmann closed his delicatessen by 1917 in order to devote full time to his mayonnaise business. While Hellmann's Mayonnaise thrived on the East Coast, the California company Best Foods introduced their own mayonnaise. Best Foods Mayonnaise became popular on the West Coast. In 1932, Best Foods bought out the Hellmann's brand. By then both mayonnaises had such commanding market shares in their respective halves of the country that the company decided that both brands and recipes be preserved. To this day: Best Foods Mayonnaise is only sold west of the Rocky Mountains, specifically, in or west of Montana, Wyoming, Colorado, and New Mexico. Hellmann's is sold east of the Rockies, specifically, in or east of North Dakota, South Dakota, Nebraska, Kansas, Oklahoma, and Texas.[1] In 1955, Best Foods acquired Rosefield Packing Co., makers of Skippy peanut butter. Then Best Foods was bought by Corn Products Refining Company in 1958 to form Corn Products Company, which in 1969 became CPC International Inc. In 1995, Best Foods split from CPC International, becoming its own company once more. The company was acquired by Unilever in 2000. In the United Kingdom, Hellmann's mayonnaise arrived in 1961. Unilever says that it had over 50% market share by the late 1980s. [1]

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