Hallmark items have always been nice to collect although I personally don't collect them, I do buy them for my auctions and store inventory. Recently I have found two (2) really nice Hallmark items in thrift stores. I've spent very little on Both and they have proven to bring good profits to my small business. One of the ways that I check value and demand is with my iPhone while still in the store. I have several apps and even a scanner to check out the values and if they are moving on auction sites like eBay and Auctiva. Treasures and valuable item's are filling the thrift stores of America, do your homework, study the item and you just might find yourself making some extra cash. Sincerely, Gary's Variety