11:56 AM PST, 6/19/2009
Reef 'Short Stud' Sandal in brown or black. Whole sizes available in women's 5 6 7 8 9 10 11 and 12. Styling Short Stud has a shorter suede leather strap covered in eye-catching enamel studs. The suede leather footbed boast the Reef embossed Logo. Anatomically correct arch support assures comfort with Reef-Flex triple density EVA construction. Of course Short Stud last forever due to the durable rubber outsole. Best Buys Online, Go Green Mall and East Lake Inc. always brings Reef Sandals to you at a great best buy low price.
Reefs twenty year heritage goes back to two brothers from Argentina, Fernando and Santiago Santi Aguerre. Their passion for surfing, and a unique entrepreneurial spirit, the brothers acted on an idea to create a high quality, active lifestyle sandal. They were attracted to the Southern California lifestyle, Santi moved to California in the early 80s and would shortly be reunited with his brother. Fernando graduated from Law School and headed to La Jolla to help co-found Reef. With only $4000 workinge capital, the brothers hard work, dedication and marketing ideas, built Reef into the #1 sandal brand. Now almost two decades later, the company is thriving as one of the leading surf brands in the world offering mens closed toed footwear and apparel along with womens and kids sandals.
Reef now has a program called Reef Redemption Program.
What is the Reef Redemption Program?
The Reef Redemption Program is a part of Reefs commitment to employ what they believe to be environmentally conscious and socially responsible business practices. This initiative is defined through three components:
They have just launched the Reef Product Revolution! The mission of this new product series is to incorporate, wherever reasonably possible, renewable, recycled, and/or organic materials to produce unique Reef product.
They believe it is the responsibility of every company to make strides toward creating less waste, and to improve their processes. This new product launch is the first step in the revolution - an ongoing effort to improve Reef products and processes. They may even share some of their findings with interested parties in an effort to reduce the footprint of our entire industry.
They were not satisfied with the status 'quo' in their industry, so they have challenged their vendors and design teams to look beyond what currently exists, and to create new products incorporating these materials that do not sacrifice quality, fit, comfort or style. These products will stay true to Reefs core identity as a premier surf brand and will set out to prove that you do not have to be a hippie to be part of the revolution. Below are some of the materials they will incorporate in the new line,
* Chrome Free Leather
* Hemp
* IngeoTM Fiber
* Jute
* Organic Cotton
* Pre-Consumer Recycled EVA
* Recycled Rubber
* Reef Redemption FoamTM
* Water Based PU Cement
* WinshowTM Fiber
*Hemp
This renewable, natural fiber does not require the use of pesticides
The Redemption Committee states:
More than half of the company has volunteered to be a part of this initiative of evaluating Reefs day-to-day business activities. Our goal is to find ways to reduce our energy and material usage. We have employed some great environmental strategies in our new global headquarters and are constantly striving to improve our processes.
In the spirit of Reefs growing culture of giving, members of this committee are looking for ways to give back to the community through outreach and volunteer programs.
Reef ask, If we dont do it, then who will?
Awesome! Signing off til next time.