Feedback has always been a way for buyers to differentiate between sellers. Do they want to buy from the seller with 87-percent positive feedback or the seller with 100-percent positive feedback? While this example may be an obvious choice, in reality, the numbers are usually much closer than that.
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Respected as a trusted e-commerce speaker, educator and entrepreneur, Kat Simpson has been a successful online merchant for more than 10 years. Simpson is an eBay Education Specialist, with experience selling on Addoway, Bonanza, Buy.com and iOffer. She shares Fulfillment By Amazon selling expertise through her Facebook Group, ThatKat, and is the co-host of the popular weekly e-commerce podcast, That Kat Radio. Connect with Simpson on Twitter and Facebook.
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