Plenty of shoppers waited until the last minute to buy their gifts, making the weekend before Christmas a very profitable one for online sellers.
Sales reached $900 million—a 17-percent increase compared to the same weekend last year. Overall, the week ending on Dec. 19, the last full shopping week before Christmas, brought in nearly $5.5 billion, a 14-percent increase compared to last year, according to research firm comScore.
To date, holiday shoppers have spent more than $28 billion for gifts online, comScore notes.
"Spending growth has remained strong right through the final shopping weekend of the holiday season," says comScore Chairman Gian Flugoni. "Although there are still nearly two weeks remaining before the end of the year, holiday spending is inching very close to the total for the entire 2009 holiday season, a sign of just how much the online retail landscape has improved in the past year."
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Auctiva staff writers constantly monitor trends and best practices of those selling on eBay and elsewhere online. They attend relevant training seminars and trade shows and regularly discuss the market with PowerSellers and other market experts.