John "ColderICE" Lawson is a bona fide e-commerce expert. Now, folks toss around that term pretty freely these days, but Lawson is the real deal, as genuine as they come. Not only has he been operating a successful eBay business since 1999, but he also thrives on Amazon and has his own successful store on the Web.
But Lawson isn't one to rest on his past successes. He has also devoted himself to learning how to effectively use social media to build a following and create a base of customers who not only value his products, but also his expertise. Today he travels around the county giving seminars and consulting with others about how to make the most of social media to build their businesses.
His presentations are sellouts and, after speaking with him, we understand why. He generously shared with us wisdom and advice sellers of all types can put into place today to get their businesses moving. In this article, the first of a three-part series, we'll take a look at what Lawson has to say to get eBay sellers re-energized for the new year.
Read this article in its entirety on The Online Seller.
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Brad and Debra Schepp are the authors of 20 books, including eBay PowerSeller Secrets and The
Official Alibaba.com Success Guide: Insider Tips and Strategies for Sourcing Products from the World's Largest B2B Marketplace. Their most recent book, which Deb co-authored with John Lawson, Kick Ass Social Commerce for E-preneurs: It's Not About Likes—It's About Sales, was recently named the 2015 Small Business Book of the Year in the social media category.
For further information, visit Brad and Deb's website, bradanddeb.com.
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