eBay sellers who offer items at competitive prices could reach a whole new batch of savvy online shoppers thanks to a new partnership between eBay and InsivibleHand.
InsivibleHand is a Web browser add-on meant to help shoppers find products at the lowest prices. As part of the deal with eBay, the bargain-hunting tool will display eBay Buy It Now listings among its search results if they are among the best deals online. This gives shoppers more budget-conscience inventory to choose from—and it gives eBay sellers the opportunity to reach a new audience, according to InvisibleHand.
"We are constantly looking to expand our retailer affiliate network to give consumers better access to the best prices," says Robin Landy, founder of InvisibleHand. "We are pleased to welcome eBay on board as part of our ever-widening universe of sites that want to reach bargain-savvy shoppers."
Launched in August 2009, the InvisibleHand add-on has been downloaded more than 450,000 times, saving users an estimated $92 million, the company says.
It currently displays inventory from 124 retailer partners such as Amazon, Buy.com, Borders and Newegg to help shoppers find well-priced goods. But unlike comparison shopping sites, the add-on refreshes every time a shopper uses it, so they get accurate, real-time rates.
To use the tool, shoppers first need to download the add-on. When they search for a product, a notification will appear at the top of the screen letting them know how many sites carry the item, the lowest price for the product and where to find it. They can then click the links displayed to see the complete listings and to make purchases if desired.
InvisibleHand is designed to work with all major browsers, including Firefox 3.5+, Google Chrome, Internet Explorer and Safari.
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Auctiva staff writers constantly monitor trends and best practices of those selling on eBay and elsewhere online. They attend relevant training seminars and trade shows and regularly discuss the market with PowerSellers and other market experts.