Shoppers Expected to Pamper Mom

Nearly 20 percent will buy Mother's Day gifts online.

by staff writer
- Apr 29, 2010

More than 83 percent of Americans are expected to celebrate Mother's Day this year, meaning retailers may notice a spike in sales.

While shoppers won't spend exorbitant amounts of money on gifts for Mom, they will spend more than on any other holiday except Christmas, Hanukkah and Kwanza, reports the National Retail Federation.

Experts say the average buyer will shell out $126.90 on presents for Mom this year, a slight increase compared to last year's $123.89 average. Men are expected to spend more than women, spending an average of $154.74 compared to $100.46. Total retail sales are expected to reach $14.6 billion.

"For some, mom is the glue that holds the family together," says Phil Rist, executive vice president of BIGresearch's Strategic Initiatives. "After a few years of cutting back on their discretionary spending, consumers will open up their wallets a little bit more to celebrate the woman with the most important job in the world."

More than 30 percent of buyers will head to department stores to find the right items for Mom, and 19.7 percent are expected to go online to purchase gifts. As in past years, popular Mother's Day gifts this year will include flowers, with 65.2 percent of shoppers opting for these, 51.8 percent going with a special dinner and 26.2 percent purchasing jewelry. Other popular gifts include spa treatments, electronics and greeting cards.

About the Author

Auctiva staff writers constantly monitor trends and best practices of those selling on eBay and elsewhere online. They attend relevant training seminars and trade shows and regularly discuss the market with PowerSellers and other market experts.

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