U.K. Shoppers Prefer Amazon, eBay

Survey finds these sites are top two destinations for buyers.

by Auctiva.com staff writer
- Jun 03, 2011

U.K. shoppers like Amazon and eBay… a lot. In fact, they like them so much that the two marketplaces are consumers' prime destinations when they want to buy.

In a survey of U.K. online shoppers, the sites came in at Nos. 1 and 2, respectively, and were the two most visited sites in the U.K. among buyers considering a purchase, according to Verdict Research. Amazon received 18.8 percent of purchase visits. eBay received 7.6 percent.

According to Verdict, the survey also showed that consumers tend to go with well-known names when they want to make a purchase. In fact, the top 10 sites accounted for more than half of all the purchases in the U.K. Besides Amazon and eBay, some of the top sites included Tesco, Argos and Play.com.

"One of the main reasons that Amazon gets so much traffic is its dominance in small, discretionary, frequently purchased products such as books, music, films, video games and clothing," says Matt Piner, senior retail analyst for Verdict.

"Online has the power to offer a more level playing field than the High Street, as there is a potential for smaller retailers to compete with their larger rivals in a way that they are not able to do with physical stores," Piner continues.

He adds that the top sites were better at personalizing the buying experience for their shoppers.

About the Author

Auctiva staff writers constantly monitor trends and best practices of those selling on eBay and elsewhere online. They attend relevant training seminars and trade shows and regularly discuss the market with PowerSellers and other market experts.

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