Wal-Mart Launches New Marketplace

Company's site gives smaller vendors new selling venue.

by Auctiva.com staff writer
- Sep 04, 2009

Wal-Mart launched a new marketplace on its Web site early this week that will allow smaller retailers to market their items to millions of buyers.

The venue has added about 1 million new products on Wal-Mart.com, the company notes. Customers complete checkout using Wal-Mart.com, but vendors are responsible for sending purchased items to their buyers.

"Our focus is always on our customers, and by adding nearly 1 million new items we give them even more reasons to shop Wal-Mart.com," says Kerry Cooper, the company's chief marketing officer. "We're very pleased that Wal-Mart Marketplace offers customers more selection and added convenience."

Currently CSN Stores, eBags and Pro Team sell goods on Wal-Mart Marketplace. The three retailers give customers access to goods in 32 categories, including sporting goods, apparel, children's items, bags and luggage, home decor and more.

Wal-Mart will add more retailers to its marketplace in the coming year, the company notes.

"We'll continue to carefully select retailers that can deliver the strong experience customers expect from Walmart.com," a Wal-Mart spokesperson reports.

Customers are encouraged to leave feedback about their shopping experiences, delivery time, etc., when they use Wal-Mart Marketplace. The retailer expects its customers to take full advantage of the review option. According to reports, Wal-Mart shoppers leave up to 1,000 reviews every day.

"Leveraging our ratings and reviews functionality provides added convenience," a Wal-Mart spokesman says.

To see items available on Wal-Mart Marketplace, visit www.walmart.com.

About the Author

Auctiva staff writers constantly monitor trends and best practices of those selling on eBay and elsewhere online. They attend relevant training seminars and trade shows and regularly discuss the market with PowerSellers and other market experts.

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