Buyers and sellers will notice a "rosier" eBay during the month of October, as the site kicks off its Make it Pink campaign.
The campaign runs through the month of October, which is Breast Cancer Awareness Month. During the month, eBay will be decorated in shades of pink to encourage users to help fund breast cancer research and awareness, the site notes. eBay will also feature several cancer organizations like Susan G. Komen for the Cure, Avon Foundation for Women and the American Cancer Association.
"So many of us at eBay, in our overall community, have been personally touched by breast cancer and want to contribute to the cause in any way we can," says Richelle Parham, eBay North America's chief marketing officer.
eBayers are encouraged to buy and sell items through eBay Giving Works to benefit organizations that help fight breast cancer, or donate to these organizations when they check out.
"The goal of our Make it Pink campaign is to make it easy, convenient and fun for people to donate to their favorite organizations in order to arm those organizations with the resources they need to help fight this disease," Parham notes.
Last year, the campaign raised more than $240,000 and sellers posted 58,000 listings that benefited breast cancer organizations, eBay reports.
eBay is also encouraging buyers and sellers to share why breast cancer awareness is important to them on the company's Facebook page.
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Auctiva staff writers constantly monitor trends and best practices of those selling on eBay and elsewhere online. They attend relevant training seminars and trade shows and regularly discuss the market with PowerSellers and other market experts.