eBay Motors Shifts Gears

Site drives into local markets to target savvy buyers.

by Auctiva.com staff writer
- Feb 12, 2010

eBay Motors has introduced a program that lets dealers and manufacturers target local customers who are ready to buy, providing new-car buyers a "haggle free" shopping experience.

Zag, a platform that drives online car buyers to dealership sites, partnered with eBay Motors on this project, adding more than 2,600 dealerships to the site. The effort gives shoppers who already know what they want to buy upfront pricing for new vehicles, while giving Zag-certified dealers another venue to reach buyers, according to eBay.

To coincide with the new program, eBay Motors adjusted its homepage to let buyers choose whether to search for new or used cars right from the get go. And dealers can now choose from different car-selling options.

"eBay Motors offers more options for auto dealers than simply used cars and auctions," says Nicolas Franchet, senior director of U.S. Vehicles at eBay Motors. "It's a multi-dimensional marketplace for franchise dealers and OEMs to drive sales and marketing of all vehicles, parts and services, while offering unparalleled value and selection to consumers."

According to eBay, new cars account for 13 percent of vehicle sales on the Motors site.

About the Author

Auctiva staff writers constantly monitor trends and best practices of those selling on eBay and elsewhere online. They attend relevant training seminars and trade shows and regularly discuss the market with PowerSellers and other market experts.

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