Giving Works, MissionFish Earn Halo

Charitable organizations receive award for their contributions.

by staff writer
- Jun 07, 2010

eBay Giving Works and MissionFish have raised millions of dollars for nonprofit organizations over the years, and now they have a "halo" to prove it.

The two organizations recently received a Halo Award from Cause Marketing Forum in the Best Transactional Campaign category, "which honors campaigns that generate donations via consumer activity," eBay notes.

Giving Works has raised $191 million globally for more than 22,000 nonprofit organizations since it began in 2003. Last year, charity listings raised $50 million, says Micki Sever, eBay's manger of Marketing Programs and Global Citizenship. Sellers were especially generous in 2009, when the number of sellers with charity listings increased by 60 percent compared to the previous year. The number of charity listings last year increased by 150 percent overall.

One of Giving Works' latest programs is called Who's Your Favorite, and helps raise money for nonprofit organizations such as the Goodwill, the Blind Center of Nevada and Sports 4 All Foundation. The program allows eBay users to specify their favorite nonprofit organization so that when they make a purchase, they'll be asked if they want to add a donation of $1 or more to their transaction.

"We're making it easier for folks to donate to the causes they care about," Sever says. "Other programs we have [include] our Spotlight on the Cause campaigns; each month we want to bring awareness and inspire folks to become active in a campaign highlighting a nonprofit close to their hearts."

Other organizations recognized with Halo Awards this year included Macy's, Feeding America, General Mills and Susan G. Komen for the Cure.

"The Cause Marketing Halo Awards demonstrate the good that can be done when business and nonprofits team up," says David Hessekiel, president of Cause Marketing Forum Inc. "It's a competition in which we all win."

About the Author

Auctiva staff writers constantly monitor trends and best practices of those selling on eBay and elsewhere online. They attend relevant training seminars and trade shows and regularly discuss the market with PowerSellers and other market experts.

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