eBay is adjusting its selling policies regarding the sale of sample perfumes and those that are said to smell like name-brand fragrances on its European sites, the marketplace announced today.
From now on, samples not meant for resale, as well as "smell-a-like" perfumes, will be banned from being sold on any of the eBay's European sites. The policy change comes after a European court found that the sale of such items infringes on trademark rights.
As a result, "testers of perfumes that have only been given to shops for testing purposes but are not for sale may not be listed on eBay," eBay notes.
eBay encourages sellers to review the updated perfume and cosmetics policies and make any adjustments necessary. Listings that don't adhere to the new rules may be removed.
"You may also be subject to a range of other actions, including restrictions of your buying and selling privileges and suspension of your account," eBay tells sellers.
Sellers can review the updated policies for the U.K. and Ireland.
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Auctiva staff writers constantly monitor trends and best practices of those selling on eBay and elsewhere online. They attend relevant training seminars and trade shows and regularly discuss the market with PowerSellers and other market experts.