eBay Decks out Site to Entice Buyers

Holiday campaign aims to make the season a merry one for sellers.

by Auctiva.com staff writer
- Oct 08, 2010

eBay announced it will "deck" its virtual halls this year to entice buyers to shop on its site instead of others this holiday season.

"Once on eBay, buyers will be dazzled and enticed to buy," eBay notes in its 2010 Holiday Selling Guide. "Starting this fall, we'll light up the site, transforming eBay into a wonderland of just-right gifts: hard-to-find, unique, in-demand and everything in between."

One of the changes the marketplace will make has to do with search. Beginning in November, eBay will add search filters designed to let shoppers look for listings that offer free and expedited shipping, and for sellers who accept returns.

Shoppers will also have a more convenient method of finding iPods, MP3 players, GPS devices and DVDs. A new way of searching will allow users to compare product features and prices, read customer reviews, look for items from Top-rated sellers and easily bid on or buy the lowest priced goods right from the search results.

eBay has already kicked off its efforts to woo buyers with the launch of its eBay Buyer Protection program, meant to encourage buyers to shop with "confidence."

"It's our way of saying, 'We've got you covered,'" notes John Donahoe in a message to eBay users on the home page.

eBay also hopes to entice shoppers to buy by offering more Daily Deals that include must-have holiday presents, and the new "The Gifting Spot," a site that will feature both "hot, must have items" and items that shoppers will only find on eBay.

The company is spreading the word about all of these additions through its Facebook and Twitter pages to reach even more buyers and make this a happy selling season for its sellers. For more information on eBay's recommendations for the holidays, please review the 2010 Holiday Selling Guide.

About the Author

Auctiva staff writers constantly monitor trends and best practices of those selling on eBay and elsewhere online. They attend relevant training seminars and trade shows and regularly discuss the market with PowerSellers and other market experts.

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