eBay Passes Research Baton to Terapeak

Company will retire its internal marketplace data product.

by Auctiva.com staff writer
- Aug 19, 2008

With eBay planning to bow out of the market-research business, the giant auction site has endorsed a tool from Terapeak as an alternative.

Starting Sept. 15, Marketplace Research by Terapeak will become available to all eBay users who subscribe to eBay's data, and Terapeak will provide dedicated customer support.

eBay says it is retiring its market research product because third-party providers such as Terapeak can provide the same data more reliably, with additional features and functionality. Users who were subscribers to eBay's research tool as of Aug. 15 will be able to transfer their subscriptions to Terapeak at the eBay Marketplace Research price by visiting http://pages.terapeak.com/us/learn_more.

"We have been working with Terapeak as a Certified Provider for several years and believe they are well-suited to provide a research product that meets the needs of our customers," said Laura Della Torre, eBay's senior manager of Seller Platform, in a released statement.

Best known for its eBay market research product, Terapeak is a business unit of Advanced Economic Research Systems (AERS), a leading provider of e-commerce analytics to Fortune 1000 companies.

Andrew Sukow, chief technology officer of AERS, says the company plans to continually evolve the Terapeak product to help eBay sellers improve their profit potential—starting with offering additional features that weren't available with the eBay tool.

According to Sukow, these new features include "a greater data history, including up to two years of category trends, seller-specific searches, and dedicated customer support."

About the Author

Auctiva staff writers constantly monitor trends and best practices of those selling on eBay and elsewhere online. They attend relevant training seminars and trade shows and regularly discuss the market with PowerSellers and other market experts.

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