eBay Shoppers Go Mobile

Holiday buyers purchase 1.5 million items on the go.

by Auctiva.com staff writer
- Dec 28, 2009

Mobile applications were popular with eBayers this year, especially during the holiday season when buyers used their cell phones to snatch up more than 1.5 million items on the auction site.

That number is three times greater than it was a year ago, eBay reports.

"Mobile is changing the way people shop this holiday season," notes Lorrie Norrington, president of eBay Marketplaces. "With eBay on your iPhone, great deals are available anytime, anywhere. We see consumers taking advantage of the freedom to find great holiday gifts and deals without sitting at their computer or being stuck at the mall. eBay buyers and sellers have rapidly embraced mobile commerce this year, and this holiday season has been a mobile commerce tipping point."

During all of 2009, buyers and sellers generated more than half a billion dollars in transactions using mobile devices, with one item selling on eBay every two seconds via a mobile application.

Items bought ranged from designer handbags to a 1966 Chevrolet Corvette that went for $75,000.

According to eBay, the auction site gets more than 750,000 unique visitors every day through mobile apps.

About the Author

Auctiva staff writers constantly monitor trends and best practices of those selling on eBay and elsewhere online. They attend relevant training seminars and trade shows and regularly discuss the market with PowerSellers and other market experts.

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