eBay will retire its pay-per-click advertising program in early August on its U.S. and Canada sites, the company announced late last week.
Sellers on eBay's European and Australian sites can continue using AdCommerce to purchase pay-per-click text ads and drive shoppers to their listings. These ads-which display below search results-link to a seller's eBay listings, providing additional exposure for the seller and his or her items.
The program launched last year, but eBay decided to end the program within North America to give users the "best selling and shopping experience," according to the AdCommerce blog.
"We understand that you may be disappointed, and that these AdCommerce ads may have provided an advantage to your business," AdCommerce notes. "However, we are confident that consistently displaying the most relevant items highest in search results is in the best interest of buyers, sellers and the eBay marketplace overall. We appreciate you participating in the AdCommerce beta program to date, and wish you continued success with your eBay business."
eBay is contacting sellers who have ads with AdCommerce to inform them that their ads will automatically expire on Aug. 4, and that their final billing statement will be sent out in September.
Sellers who used the program can still do a few things to garner buyers, eBay notes, such as offer good prices, write accurate and clear titles and descriptions, state the terms of sale, and provide good customer service.
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Auctiva staff writers constantly monitor trends and best practices of those selling on eBay and elsewhere online. They attend relevant training seminars and trade shows and regularly discuss the market with PowerSellers and other market experts.