Asian Exporters Thrive on eBay

An estimated 200 sellers surpass the $1 million mark.

by staff writer
- Sep 01, 2011

Several eBay sellers in Asia are seeing a notable increase in annual sales, with many of them selling more than $1 million worth of goods.

Exports are driving the increase in earnings, notes eBay's Asian Exporter Index, a report that looks at the top eBay sellers across Asia. Most of these sellers are based in China and Hong Kong and sell their items on various eBay sites, the top sites being eBay's U.S., U.K., Australian and German marketplaces.

An estimated 200 Asian sellers earned more than $1 million in annual sales, eBay reports. The largest seller, who is based in Hong Kong, reported sales of more than $21.7 million.

eBay recently reported that exports are also driving growth of the largest sellers on its U.K. marketplace, with at least 159 businesses expected to reach 1 million pounds in annual sales by the end of the year.

eBay has played a big role in Asia's economy, says Jay Lee, managing director of eBay Asia Pacific, adding that the average Asian merchant gets 71 percent of his or her total sales through eBay and employs 10 people.

"The Asian Exporters' Index demonstrates the important role eBay plays in the development of e-commerce in Asia, providing a source of job and wealth creation," he says.

eBay, which has a reported 97 million active users, has allowed sellers in Asia to market themselves directly to millions of shoppers around the world, adds Jeff Liao, CEO of eBay Greater China and Asian cross-border trade. The top eBay categories for Asian sellers included Clothing & Accessories, Jewelry & Watches, Computers and Cell Phones & PDAs.

"Combine that with Asia's status as the world's manufacturing engine room, and you have a powerful opportunity to create a very efficient market, connecting consumers directly to the source," he says.

About the Author

Auctiva staff writers constantly monitor trends and best practices of those selling on eBay and elsewhere online. They attend relevant training seminars and trade shows and regularly discuss the market with PowerSellers and other market experts.

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