Groupon Springs onto eBay

Partnership helps buyers earn bucks to spend in eBay marketplace.

by staff writer
- Oct 26, 2010

eBay users will have another way to find deals now that the marketplace has partnered with Groupon, a site that offers products and services at up to 70 percent off.

Through the partnership, eBay shoppers will be able to purchase the Groupon deal of the day right from their eBay accounts by going to eBay will use the shoppers' account information to determine their location and display the correct deal for the corresponding areas. The partnership will be especially beneficial to members of the eBay Bucks Reward Program, who will earn 5 percent cash back in eBay bucks when they buy a deal of the day through their eBay accounts.

"Now shoppers can connect with the best local businesses in their area with the bonus of earning eBay Bucks," says Sean Smyth, vice president of Business Development at Groupon.

eBay is continually looking for ways to attract more buyers, and awarding points redeemable on eBay for purchases made outside the marketplace may give shoppers even more reason to return to the site and spend money.

"Teaming up with Groupon allows us to surface deals tailored specifically to eBay users and then reward them for shopping," adds Kurt Apen, senior director of Loyalty and Consumer Marketing at eBay. "The eBay Bucks Rewards Program is free to join and simple to use, providing customers with one more reason to check eBay first."

Groupon deals are available in more than 100 markets in U.S. and Canada. Nearly 200 deals are offered on every day, officials say.

About the Author

Auctiva staff writers constantly monitor trends and best practices of those selling on eBay and elsewhere online. They attend relevant training seminars and trade shows and regularly discuss the market with PowerSellers and other market experts.

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