Online Sales Climb on Christmas Day

Mobile shopping popular on Christmas and 'Mega Monday.'

by staff writer
- Dec 27, 2011

Santa may have tucked presents under the tree the night of Christmas Eve, but consumers didn't seem to get enough—and didn't mind spending a little more on Christmas Day and the day after to get what they really wanted and snatch up bargains.

According to a survey by IBM Benchmark, online sales jumped 16.4 percent on Christmas Day compared to a year ago. Sales on the following day, which some have dubbed "Mega Monday," increased 27.8 percent compared to 2010.

The report notes that mobile shoppers made their mark on both days. During this year's Christmas Day, the share of sales made from mobile devices reached 14.4 percent. That was an increase of 172.9 percent compared to 2010.

On the day after Christmas, 11.3 percent of online sales started on a mobile device, compared to 4.3 percent in 2010, IBM reports.

Tablets were the top medium for mobile buyers on Christmas. Shoppers using tablet devices accounted for 7 percent of traffic to retail sites, while iPhone users accounted for 6.4 percent and Android device users accounted for 5 percent.

IBM says the increase may have been related to a rise in the number of shoppers who received gift cards for Christmas.

About the Author

Auctiva staff writers constantly monitor trends and best practices of those selling on eBay and elsewhere online. They attend relevant training seminars and trade shows and regularly discuss the market with PowerSellers and other market experts.

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