Shoppers around the world spent millions of dollars on eBay with their mobile devices during 2010, but two categories proved to be the most popular regardless of buyers' locations: Cars & Trucks, and Clothing, Shoes & Accessories.
These were two of the most popular eBay categories for mobile buyers in Australia, Canada, France, Germany, the United Kingdom and the United States. Other popular categories included Auto Parts, Cell Phones & PDAs, Collectibles, Jewelry & Watches, Toys & Hobbies and Home Improvement.
Sporting events like the FIFA World Cup and the Winter Olympics also had shoppers reaching for their phones to snatch up items related to these events, according to eBay.
eBay is a barometer for mobile shopping trends, says Steve Yankovich, vice president of mobile for eBay, who adds that users have downloaded more than 30 million copies of eBay's mobile app worldwide.
"We see people buying everything from designer apparel to cars and trucks on their phones, regularly, and purchases being made through eBay mobile every second," he says.
In total, buyers around the world spent close to $2 billion in mobile sales during all of 2010. About $230 million of that came during the holiday season alone—a 166-percent increase compared to 2009's holiday season. In the U.S., holiday shoppers shelled out $100 million while on the go, a 134-percent increase from 2009, eBay reports.
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Auctiva staff writers constantly monitor trends and best practices of those selling on eBay and elsewhere online. They attend relevant training seminars and trade shows and regularly discuss the market with PowerSellers and other market experts.