eBay hopes sellers will turn to another site to give their items a second life if they don't sell on eBay.com. That site? eBay Classifieds.
eBay has reportedly been e-mailing sellers and encouraging them to import their unsold, completed listings to the classified ads site to give them another chance to sell.
The import process is simple: "It's as easy as 1-2-3," eBay says.
To import listings from the eBay marketplace, sellers can go to an eBay Classifieds page, enter the item number of the product that didn't sell and select "Import my eBay item." Next, they review their classified ad and click "Submit" to post the ad.
Once posted, the ads appear on eBay Classifieds for 60 days unless they're deleted before the 60 days are up. Sellers can add up to eight photos to each listing. If an item doesn't sell by the end of its 60-day run, the seller can opt to repost the classified ad.
"Reposting an ad extends its life by another 60 days and brings the ad back to the top of its category," eBay Classifieds notes.
According to comScore, more than 81 million unique visitors browsed eBay Classifieds in January. Sellers post more than 150,000 ads on the site every month, eBay reports.
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Auctiva staff writers constantly monitor trends and best practices of those selling on eBay and elsewhere online. They attend relevant training seminars and trade shows and regularly discuss the market with PowerSellers and other market experts.