Consumers Expected to Make Mom Shine

Mother's Day spending forecast to reach $16.3 billion.

by staff writer
- May 05, 2011

Many moms will literally sparkle this weekend with more than 30 percent of shoppers expected to give the gift of jewels for Mother's Day.

Consumers will spend $3 billion on silver, gold, diamond and other types of jewelry, according to the National Retail Federation. This will make jewelry sales top most other categories, but other merchants will also see a boost as the holiday approaches. For instance, the sale of electronics will be up by 48 percent this year, with 13 percent of buyers expected to get these for Mom.

Shoppers who go this route will likely opt for smartphones, cameras and tablets, spending an average of $94.91, according to the NRF. Clothing and accessories will also be popular gifts with an estimated 32 percent of Americans expected to buy these for Mom, spending a total of $1.3 billion.

"This Mother's Day, the woman who often puts herself last is being put first," says Matthew Shay, president and CEO of the NRF. "Americans are in a much better position to spend this year, and will push the daily stresses of high gas and food costs aside for one day to celebrate the most important women in the world to them."

Traditionally popular gifts like flowers will also do well this year, with shoppers expected to spend $1.9 billion on these. In all, buyers are expected to spend a total of $16.3 billion for Mother's Day, according to the NRF.

About 32 percent of shoppers will do their buying at department stores and about 21 percent will go online, the organization notes. Men are expected to spend more on Mom, averaging $168.84 on gifts, compared to women, who will spend an average of $114.01.

About the Author

Auctiva staff writers constantly monitor trends and best practices of those selling on eBay and elsewhere online. They attend relevant training seminars and trade shows and regularly discuss the market with PowerSellers and other market experts.

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