Shoppers to Spend Big on Dad

Father's Day spending to reach $11.1 billion.

by staff writer
- May 31, 2011

Shoppers are expected to spend more on Dad this year than they have in the past eight, according to the National Retail Federation.

Americans are expected to spend an average of $106.49 on Father's Day gifts this year—up from last year's average of $94.32. In all, shoppers will spend an estimated $11.1 billion buying gifts for Dad.

"Spending on Dad has taken a backseat for the past few years, but some kids and wives are planning to make up for lost time this Father's Day," says NRF President and CEO Matthew Shay. "Shoppers seem to be more excited when it comes to gift giving, an encouraging sign for retailers, and dads everywhere."

While the big gift this year will be a special day out with the man of the house, other top gifts include electronics, clothing, and tools and appliances, with shoppers expected to spend about $1.4 billion on each of these. Buyers will also spend $1.4 billion on gift cards, $593 million on car accessories and $598 million on books and CDs, the NRF reports.

"Dad has always been content spending Father's Day grilling in the backyard or shooting hoops in the driveway but, this year, kids have bigger plans for him," adds Phil Rist, executive vice president of Strategic Initiatives at BIGreseach. "Shoppers are putting more thought into Father's Day gifts, and are seeking out the perfect personal, yet practical gift to say thank you to the man who's always been there for them."

About the Author

Auctiva staff writers constantly monitor trends and best practices of those selling on eBay and elsewhere online. They attend relevant training seminars and trade shows and regularly discuss the market with PowerSellers and other market experts.

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