When the summer wanes and the air carries a scent of the turning of the season, along comes the annual chorus of "let's get ready for the holidays!" These days, holiday marketing seems to begin even before the summer heat has subsided. Take this as your motivation to get a head start on holiday readiness, following on the actions of other sellers and merchandisers around you.
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Dennis L. Prince has been analyzing and advocating the e-commerce sector since 1996. He has published more than 12 books on the subject, including How to Sell Anything on eBay…and Make a Fortune, second edition (McGraw-Hill, 2006) and How to Make Money with MySpace (McGraw-Hill, 2008). His insight is actively sought within online, magazine, television and radio venues.
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