Listing Titles: Less is Still More

Additional character space is not all it's cracked up to be.

by Dennis L. Prince
- Oct 03, 2011

If you ever felt cramped by eBay's 55-character limit on listing titles, you may feel the urge to rejoice now that the limit has been increased to 80 characters. With 25 extra characters available, you'll be free to say everything you want to say about your great items within the item title. But will more characters spell more sales, or might they have that "law of diminishing returns" effect on your profit-gathering efforts?

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About the Author

Dennis L. Prince has been analyzing and advocating the e-commerce sector since 1996. He has published more than 12 books on the subject, including How to Sell Anything on eBay…and Make a Fortune, second edition (McGraw-Hill, 2006) and How to Make Money with MySpace (McGraw-Hill, 2008). His insight is actively sought within online, magazine, television and radio venues.

Opinions expressed here may not be shared by Auctiva Corp. and/or its principals.

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