Ahead of its annual developer conference next month, PayPal is giving merchants a look at some of the new technologies it has in the works to give consumers more control over how they shop and pay.
The payment processor says it aims to engage customers at every stage of the shopping lifecycle, from demand creation to post-transaction services, no matter where they are, or what type of device they're using.
In a post on the company's official blog, Scott Thompson, president of PayPal, offered a glimpse of future applications, including:
- Advertisements sent to mobile users based on their physical locations
- In-store barcode scanning
- Local search to find or compare stock available
- Mobile and point-of-sale payments
- Loyalty programs and payment flexibility, part of what's being called the "virtual wallet."
"PayPal is re-imagining money, and making it work better for merchants and consumers—whatever device you're on, wherever you are in the world, and however you prefer to pay (whether that's cash, credit, or installments)," Thompson says.
Though the blog doesn't give a timeline for when these technologies are likely to become available, more details will be disclosed at the X.commerce Innovate Conference in San Francisco, Oct. 12 through Oct. 13. PayPal says it will set up a "shopping showcase" to let visitors get a hands-on sense for what the technologies will enable.
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Auctiva staff writers constantly monitor trends and best practices of those selling on eBay and elsewhere online. They attend relevant training seminars and trade shows and regularly discuss the market with PowerSellers and other market experts.