Twitter Usage Skyrockets Worldwide

Rapid growth coincides with gains in mobile and Latin American e-commerce.

by staff writer
- Aug 12, 2010

Internet users in Latin America are eagerly embracing Twitter, as are the users of mobile devices around the world—corresponding with two trends e-commerce has already established.

The microblogging site is booming in Latin America—an area that also saw huge growth in online sales last year. comScore reports Twitter usage exploded in Latin America, growing 305 percent. Asia Pacific followed with a 243-percent year-over-year increase. Overall, Twitter has grown to 93 million unique visitors worldwide, a 109-percent year-over-year increase.

" has experienced an explosion in global traffic over the past year, establishing itself as one of the most-visited social networking sites across each of the five worldwide regions," says Graham Mudd, comScore's vice president of Search and Media.

"Today nearly three out of four global Internet users access social networking sites each month, making it one of the most ubiquitous activities across the Web," he continues. "As more users around the world have become acquainted with connecting and expressing themselves through social media, it has created an environment where new media like Twitter can emerge globally in a relatively short period of time."

North America saw the smallest change in Twitter usage, growing 22 percent. However, the United States leads the world in Twitter usage via mobile devices with 8.3 percent, according to comScore. Mobile sales are also expected to be big this year, with eBay predicting it will make an estimated $1.5 billion to $2 billion this year from mobile-based transactions.

About the Author

Auctiva staff writers constantly monitor trends and best practices of those selling on eBay and elsewhere online. They attend relevant training seminars and trade shows and regularly discuss the market with PowerSellers and other market experts.

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