There was a time when the prospect of shopping from the comfort of home, work or wherever, was enough motivation to get shoppers to make a purchase. These days, however, buyers have come to expect more before they'll commit to buy.
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Dennis L. Prince has been analyzing and advocating the e-commerce sector since 1996. He has published more than 12 books on the subject, including How to Sell Anything on eBay…and Make a Fortune, second edition (McGraw-Hill, 2006) and How to Make Money with MySpace (McGraw-Hill, 2008). His insight is actively sought within online, magazine, television and radio venues.
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