eBay discussed changes it plans to incorporate into the site and the double-digit revenue growth the company hopes to achieve by 2013 at this year's eBay Analyst Day.
At the event, eBay officials said they will continue to expand free shipping on the site on a category-by-category basis and that the company will do more to attract large retailers and business sellers. There will also be a number of initiatives to bring buyers to the site, including viral marketing campaigns, introducing a new Fashion Outlet on eBay.com and adding more inventory from Milo retailers to the site, according to news reports.
Mark Carges, eBay's chief technology officer, also discussed making watch lists more social to engage buyers. However, most of the day was devoted to financial predictions and discussion about PayPal, eBay's payment processor.
We are confident we will lead the next generation of commerce
Company officials say overall eBay revenue and earnings will see double-digit growth over the next three years. Revenue is projected to reach $13 billion in 2013, up from about $9 billion in 2010, eBay notes.
PayPal revenue is expected to reach between $6 billion and $7 billion and eBay Marketplaces is expected to reach between $7 billion and $8 billion in 2013.
"New rules of retail are being written today," says eBay President and CEO John Donahoe. "Online and offline commerce are changing and converging, and technology is dramatically influencing how consumers connect, shop and pay. We are at the forefront of shopping innovation.
"We believe we have a core business, platforms and assets that strongly position us to compete, win and lead on a global scale," he continues. "We are confident we will lead the next generation of commerce."
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Auctiva staff writers constantly monitor trends and best practices of those selling on eBay and elsewhere online. They attend relevant training seminars and trade shows and regularly discuss the market with PowerSellers and other market experts.