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Frequently Asked Question:

How does the Search Engine Optimizer increase my listing visibility in eBay?

  • Providing structured data, like the product GTIN and other attributes like brand name, color, size, etc... in your listing, helps buyers find the exact product they’re searching for. When eBay receives structured data, they’re able to surface your listing in search results more often because it matches the buyer's criteria.
  • The Search Engine Optimizer helps increase the visibility of your listing in eBay search results because it constantly reviews your listings and checks to see if they’re lacking structured data. When it finds a listing is lacking structured data, it will populate SEO suggestions for you to review. Once you approve a SEO suggestion, the Search Engine Optimizer will automatically update your listing with the structured data which will then increase your listing’s exposure on eBay.