Auctiva Tutorials

How to Setup My Emporium Storefront for eBay

The Auctiva Emporium is a free storefront for your eBay listings. This storefront allows you to market and promote your products, without shoppers getting distracted by your competitors products. Plus you can customize it to promote your brand and your business story, and also provide meta tags to help boost organic traffic to your products.

This tutorial will show you how to set up your Emporium Storefront for eBay.

Step 1: Pick Your Storefront Designer Template

First, make sure your eBay account is linked to your Auctiva account, and that you have active eBay listings. This storefront simply reflects all of your active eBay listings, meaning anytime your products are active, they're automatically displayed in this storefront.

Then, go to the storefront templates page. You'll see 11 storefront template designs that you can choose from. Simply click the template design you want (Figure 1 A) and then click the "Apply" button (Figure 1 B). You'll receive a confirmation message letting you know your storefront template has been updated successfully.

Step 2: Upload Your Store Logo & Store Name

Now go to your emporium header & logo page. This is where you can upload your business logo and store name you want displayed on your storefront.

Click the "Choose Image" button (Figure 2 A) to select which image you want to be your store logo. Then in the "Header Text" field, type in your business name (Figure 2 B) that you want to be displayed on your Emporium Storefront for eBay.

Lastly click the "Save" button, to update your storefront logo and name (Figure 2 C).

Step 3: Add Meta Tags To Attract Organic Traffic

In case you don't already know what meta tags are, here's a short explanation.

  • Meta tags are used by some search engines like Google, to help them more accurately list your site in their indexes, and surface your page in search results. Basically, search engines "read" your meta tags to help decide how and when to show it in search results.

To setup your storefront meta tags, go to the edit meta tag page. Now type in your "page title" (Figure 3 A) and your meta tag "keywords" (Figure 3 B), be sure to separate these keywords by commas so that the search engines "read" them as individual words. Keywords are words that you think people would put into Google search to find your products. Then type in your storefront "description" (Figure 3 C).

Now click "Update" to apply the updated meta tags (Figure 3 D) and start driving organic traffic to your store!

Step 4: Create Your Storefront Categories

Now it's time to setup your store's categories. To do this, go to the storefront categories page.

In the "Link Text" field (Figure 4 A), type in the name of a category you want your shoppers to be able to filter by.

Now, in the "Keywords" field (Figure 4 B), type in the keywords that would correlate to that category. By setting the keywords, you decide which items will come up when people search using your Custom Categories. Keywords must match words in the listing's title in order for those items to be displayed in that custom category.

Then select either "All Words" or "Any Words" from the "Match Logic" drop down menu (Figure 4 C). If you select "All Words" the category will only return listings that contain all your keywords, otherwise select "Any Words" if you want the category to return listings with any one of your specified keywords.

Then click the "Add New Search" button (Figure 4 D) to add the category to your Emporium Storefront for eBay. You'll notice a new section is displayed allowing you to add another store category (Figure 4.1).

Step 5: Tell Your Shoppers About Your Business

Now that you have your Emporium Storefront for eBay mostly setup, it's time to share your story so that your customers know your business. This is a great place to talk about what makes you different from your competitors and explain why your business is important or unique.

To share your business story in your Emporium Storefront for eBay, go to the "about our business" page.

If you'd like this "About Us" page to have a different title than your Emporium Storefront for eBay homepage, you can edit the "Page Header" field (Figure 5 A).

Then tell your shoppers about your business and what makes you unique by typing in a short bio in the "About Us" section (Figure 5 B). Explain what you specialize in, in the "Specialties" section (Figure 5 C) and also mention your specialty products.

Then if you sell products on other websites, feel free to add those URLs to the "Find more of our products at" and "Our website" sections (Figure 5 D & E).

In the services and policies section, tell your shoppers how you primarily handle payments, shipping, taxes and any additional policies (Figure 5.1). And lastly, to add this to your Emporium Storefront for eBay, be sure to click the "Save" button as shown in figure 5.1.

Step 6: Provide Your Contact Information

Your storefront setup is almost complete! Now, go to your storefront contact us page to provide the contact information you want your shoppers to see.

In the "Contact Info" section, type in the name(s) and title(s) of the person that buyers should contact (Figure 6 A). Then continue onto the next section and provide your phone and fax details (Figure 6 B).

Then, provide your "Address" details (Figure 6 C), and specify if you want your email address to show to buyers (Figure 6 D). Lastly, provide any additional information you want your shoppers to know in the "Other Information" section (Figure 6 E).

To update your contact information on your Emporium Storefront for eBay, be sure to click the "Save" button (Figure 6 F).

This concludes the setup tutorial for your free Emporium Storefront for eBay. Now you're able to use this URL in your email or social media marketing, and increase organic traffic to your products and boost sales!